Joshua Nai is a Chinese-Australian photographer and content creator based in Melbourne/Naarm. Known for his bold use of light and color, he creates dreamy, story-driven visuals across photo and video. Whether it’s a personal shoot or a brand collaboration, Joshua brings a creative, hands-on approach that makes every project feel fresh and uniquely his.

For as long as I can remember, I have loved filming and taking photos. It wasn’t until after high school that I began joining local community photo walks, where the people around me inspired me to take photography more seriously. I learned so much from these events and the people I met, which eventually motivated me to start directing my own shoots.

The biggest challenge I faced as a creator was balancing my full-time job while consistently shooting and posting content on social media. As my channels grew, I felt pressured to post regularly. I worked full-time, 40 hours a week, and spent my evenings planning, editing, and creating content, while dedicating my weekends to portrait photography. I juggled full-time work and content creation for about two years, but because I never gave up and poured everything into my craft, I am now able to be a full-time content creator, doing what I love!

My proudest moment as a creator was receiving my first few comments from people saying that I inspired them to create art. I never imagined my work could have that kind of impact, so hearing these stories of others wanting to create because of me truly warms my heart and motivates me to keep going.

The 300c is a game changer. Its full-color LED gives me access to the entire spectrum at my fingertips, making it an essential tool for my work. Since lighting plays a major role in my photography, the 300c is one of my go-to choices for creating cinematic, color-rich setup

One piece of advice I would give to someone starting out is to just keep shooting. No matter how many bad images you take or shoots you think you failed, persistence is the real key to getting where you want to go. I was 19 when I started shooting seriously, and it wasn’t until I was 22 that I found some success. It takes time, but if you use that time to perfect your craft, you’ll eventually get to where you want to be. I admit I still have a long way to go, but because I never gave up I see a future in what I do.