Aidan Jordaan
October 2025 creator

AIDAN JORDAAN

Aidan Jordaan is a South African product filmmaker known for his cinematic lighting and viral behind-the-scenes videos that turn simple setups into scroll-stopping visuals.

AIDAN JORDAAN

See how Aidan Jordaan elevates product filmmaking with the amaran 300c. From cinematic depth to precise light shaping using the Spotlight SE, discover how he transforms everyday setups into stunning visual stories..

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@aidanjfilms
SouthAfrica
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FAVORITE PRODUCT
amaran 300c

MEET THE CREATOR

What inspired you to start your content creation journey?

I’ve always been around cameras, and I’ve definitely been a creative person from the start. I began with photography, but over the years, I completely fell in love with video. Watching successful YouTubers and filmmakers really inspired me to push myself and pursue a career in content creation. Seeing their work made me think, “I want to be at that level one day.”

What is your speciality and how were you drawn to it?

I specialize in product videos specifically designed for social media. COVID definitely pushed me in that direction. Being stuck at home, I didn’t have many other options, but over time I really fell in love with it. I’ve also always loved lighting, and product videos give me the perfect opportunity to explore creative lighting setups and techniques..

What is your speciality and how were you drawn to it?

Don’t wait for the perfect gear or the perfect setup — just post.

What has been the biggest challenge in your journey so far?

The biggest challenge for me has been consistently coming up with fresh ideas and staying consistent with content. Balancing client projects with maintaining an online presence is tough. When you’ve built a community that looks forward to your posts, there’s constant pressure to keep showing up, and that can take a toll creatively.

Have you ever faced creator’s block, and if so, how did you overcome it?

I’ve definitely faced creative blocks, and it happens all the time. Usually, stepping away from the project and getting some exercise or fresh air helps clear my head. Watching other creators’ work also helps reignite that creative spark.

What’s been your proudest moment as a content creator?

I promise I’m not just saying this, but working with amaran has been a huge highlight for me. It’s been an incredible experience collaborating with a brand I genuinely use and admire. One of the most rewarding things though is when creators I’ve looked up to for years start following me or commenting on my work. That’s always a surreal feeling and really humbling. It’s amazing knowing that the people who inspired me actually appreciate what I create.

What’s been your proudest moment as a content creator?
What’s one piece of advice you’d give to someone just starting out?

What’s one piece of advice you’d give to someone just starting out?

If I had to give just one piece of advice, it would be this: just post. Don’t wait for the perfect gear, the perfect setup, or the perfect time. Some of my most viral videos were shot in my living room, with a terrible table and a messy background. But that video literally started my career.

"The amaran 300c paired with the Spotlight SE is my go-to combo — it’s a total game changer for shaping light and creating mood."
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Aidan Jordaan
amaran 300c White
amaran 300c White
$455.00
DISCOVER AIDAN'S WORK
Explore Aidans photography and behind-the-scenes process across Instagram and more.
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