No one really talks about how hard it is to start from zero—building an audience, figuring out your style, and experimenting until something finally clicks. In the beginning, we were learning everything from scratch: how to shoot, edit, and what to post. We tried different topics, colors, and formats until we slowly started to find our creative voice. All that trial and error taught us to trust the process and enjoy creating along the way.

We get inspired by a lot of things—movies, TV, and incredible content from creators across the internet. Sometimes it’s as simple as how a shot is framed; sometimes it’s the way a story is told. We also influence each other a lot. Even though our content looks cohesive, we often have very different creative opinions, and balancing them keeps the work feeling fresh and the process fun, even when it gets messy.

One of our biggest challenges has been dealing with early success. A few viral posts helped us grow quickly, but with that came expectations—people wanted more of the same. While it was exciting, it also made it harder to try new things. We’ve had to learn how to balance giving our audience what they love while still exploring creative ideas that keep us inspired.

Try to only put out content you care about—it shows, and it makes the process more sustainable. If you’re not excited about what you’re sharing, it may not be worth posting. Passion and curiosity go a long way as a creator.